Tip 79: It’s my favorite day of the week!
Only you will pick the days youwant your adto appear. The approach is to reach as many readers as possible. In the United States, Sundays are when the ads run in the hundreds, and in Canada, Saturday has the highest number of readers.
Wednesday is also ad day in Canada but to a lesserextent than Saturday. Don’t let the ad taker convince you to put your ad on certain days of the week. Go with what you know and what common practice is.
Bear in mind that unless people are really looking for something particular in the paper, they don’t look at the paper during the week.
They are more relaxed during weekends and are likely to pick up the paper from the kitchen table. For anxious buyers however, they deliberately read the papers every morning with the hope that they find the “house of their dreams”.
Wednesday is also ad day in Canada but to a lesserextent than Saturday. Don’t let the ad taker convince you to put your ad on certain days of the week. Go with what you know and what common practice is.
Bear in mind that unless people are really looking for something particular in the paper, they don’t look at the paper during the week.
They are more relaxed during weekends and are likely to pick up the paper from the kitchen table. For anxious buyers however, they deliberately read the papers every morning with the hope that they find the “house of their dreams”.
posted by Nadim at 8:38 PM
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