Tip 70: Wait and see.

Be careful about how long you want your ad to run. An ad that’s been around too long will give readers the impression that your house is not selling because of major problems.It will also tell them that maybe buyers are coming to see the house only to walk away disappointed.

Some experts say a five-day ad is sufficient. If you don’t get a sufficient number of serious callers, pull out the ad, wait a few weeks, and start all over again. Review the ad’s wording.Perhaps there’s something in the ad that doesn’t sound right that you didn’t notice the first time.