Tip 73: Cyberspace? Do I really want Martians buying my house?
What about placing my ad on the Internet, you ask? If our guess of the human tendency is right, people may look
at the Internet for houses for sale, but may not necessarily be serious buyers.
So the Internet for now would be an alternative to traditional newspaper advertising.Just watch people
in cafes who are reading the classified ads. They usually mark the paper, circling those ads that they’re interested in.
On the Internet, the buyer would either copy contact details by hand or print the ad – this can be cumbersome. At least with the
newspaper at hand, people can just toss it in the seat of their cars as they drive off to visit the property, and can look at the ad again, if needed.
at the Internet for houses for sale, but may not necessarily be serious buyers.
So the Internet for now would be an alternative to traditional newspaper advertising.Just watch people
in cafes who are reading the classified ads. They usually mark the paper, circling those ads that they’re interested in.
On the Internet, the buyer would either copy contact details by hand or print the ad – this can be cumbersome. At least with the
newspaper at hand, people can just toss it in the seat of their cars as they drive off to visit the property, and can look at the ad again, if needed.
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